IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons

#CourtCorner | #IndiGo has sued Mahindra Electric Automobile Limited for using ‘6E’ in its new car called Mahindra #BE6e , which is expected to be released in February 2025 From: Bar And Bench pic.twitter.com/I943YHktF9 — CNBC-TV18 (@CNBCTV18Live) December 3, 2024

IndiGo has initiated a trademark infringement lawsuit against Mahindra Electric Automobile Ltd for naming its upcoming EV 'BE 6E.' IndiGo, which uses

IndiGo has filed a trademark infringement lawsuit against Mahindra in the Delhi High Court over the use of ‘6e’ in the name of the carmaker’s latest electric SUV.

IndiGo is seeking relief from the Intellectual Property division of the Delhi High Court regarding this trademark dispute

The newly launched Mahindra XEV 9e and Mahindra BE 6e electric SUVs will compete with rivals such as Tata Curvv EV, MG ZS EV, BYD Atto 3, Hyundai Kona Electric etc. Also, Mahindra claims that with these two electric SUVs, the carmaker aims to challenge the luxury electric cars which are available in India at a price bracket of ₹ 70-80 lakh.

IndiGo's IATA code is '6E' and it uses '6E' extensively as part of its branding. Last week, Mahindra & Mahindra (M&M) expanded its electric vehicle portfolio in the country with the introduction of two all-new models.