As more celebrities and popular influencers join Bluesky, the fast-growing social media service has been facing more concerns around impersonation and

Bluesky Social is having a moment, but that new influx of users is creating an impersonation problem. Thus, the decentralized platform is rolling out a "more aggressive" policy on parody accounts that aren’t clearly labeled.

A healthy chunk of Bluesky’s top accounts have an impersonator lurking around, per research. Now, the platform is taking strict measures to curb such activity.

Bluesky has updated its impersonation policy to be "more aggressive" after third-party analysis highlighted its verification problem. The Bluesky Safety account said that the social media service is removing accounts that are impersonating other people and those squatting on handles.