IndiGo, Mahindra Electric battle it out over a trademark

6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
Mahindra-Indigo '6e' Row: Automaker Temporarily Renames Its EV As ‘BE 6’ As It Battles Over The Rights In Court
Mahindra has temporarily renamed the electric SUV as BE 6 while the company challenges the claim made by Indigo over the use of ‘6s’ in the court. This development has happened after Indigo filed a lawsuit against the automaker for the use of ‘6e’ in the name of its electric SUV as the airline uses 6e for its flight.
IndiGo vs Mahindra: The Battle of 6E Explained
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.
Mahindra won’t use 6E mark for its EV until IndiGo case is disposed, submits undertaking
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and adjourned the case to April 2025 for final hearing, according to a Bar and Bench report.
Court accepts Mahindra's undertaking to drop '6E' amid tussle with Indigo
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025
Mahindra to contest ‘BE 6e’ trademark against IndiGo in court, changes electric SUV brand name to ‘BE 6’
Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court proceedings, the automaker said in a statement on Saturday
Mahindra Renames BE 6e Amid Legal Battle with IndiGo, Vows to Defend Brand Rights in Court
Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, IndiGo, over the name of Mahindras latest electric SUV, the BE 6e.
Mahindra to contest 'BE 6e' brand rights dispute against IndiGo in court
Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions
Mahindra Renames Electric SUV To ‘BE 6’ In ‘6e’ Fight With IndiGo
Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.
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Mahindra BE 6e: Prices, Features, and Exhibition Highlights
The mahindra be 6e price is an exciting new addition to the electric vehicle landscape, marking a significant milestone for ...
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Mahindra BE 6e renamed after IndiGo row: 5 times car names struck the wrong chord
Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.
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Mahindra contesting IndiGo's claim over trademark, renames new SUV 'BE6'
On December 3, IndiGo filed a trademark infringement case against Mahindra Electric Automobile Limited in the Delhi ...