Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
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The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
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Health leaders to watch in the Omnicom-IPG merger
Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous ...
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Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...