Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
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Island man arrested after crashing Jaguar outside property being raided for drugsA MAN who crashed has been arrested after a drugs raid on the Isle of Wight. Police executed a drugs warrant at a house in ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
Jaguar has launched a campaign in America to buy back nearly 3,000 examples of its I-Pace EV after a litany of complaints and ...
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
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“A fire of intolerance”: Jaguar’s response to Elon MuskCar manufacturer Jaguar is changing its brand identity with a strategy focused on luxury and electric cars. The new ...
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