Netflix’s password-sharing crackdown was a success. And that led to Disney+’s password-sharing crackdown. So, of course, now Max has to bring a password-sharing crackdown of its own to the table.

Warner Bros. Discovery Chief Financial Officer Gunnar Wiedenfels confirmed that Max would soon start cracking down on password sharing. The news, while disappointing, was far from shocking, seeing as rival platforms like Netflix and Disney+ rolled out similar policies before.

Max will begin its password-sharing crackdown next week, beginning with “very early, gentle messaging” directed at high-usage users. JB Perrette, CEO and president of Global Streaming and Games at Warner Bros.

Max's password sharing crackdown will kick off next week with some "early, gentle messaging," according to WBD exec JB Perrette.

Max, formerly known as HBO Max, will address password sharing next week with "gentle reminders" for accounts showing unusual activity.

The Max password sharing crackdown is almost upon us, as a WBD exec has claimed the streamer will begin clamping down on account sharing in a matter of days.