Demure, Lebron and word of the year

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
‘Demure’ Crowned The Word Of 2024 By Dictionary.Com Thanks To Beauty Influencer Jools Lebron
Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
From TikTok Trend to Word of the Year: The Rise of Jools Lebron and ‘Demure’
In 2024, Dictionary.com crowned “demure” as its word of the year, but its cultural significance transcended its definition, thanks to TikToker Jools Lebron. Her August clip, where she playfully used the word,
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word of the Year. The announcement, made Monday on the platform's website, emphasized the deeper significance of the annual selection.
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”
‘Demure’ named 2024 word of the year: Why This viral trend captures our craving for calm
TikTok influencer Jools Lebron propelled demure into the cultural spotlight with nearly 55 million views on her original TikTok video, describing workplace-ready makeup as "very demure, very mindful."
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...
The ‘Word of the Year' for 2024 has an unexpected Chicago connection
"Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And Chicago-based TikTok creator ...
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Jeff Caplan’s Minute of News: Word of the Year 2024
Dictionary.com has just announced its word of the year. You may already know, if you saw a demure viral clip on TikTok.
Dictionary.com's 2024 word of the year is unveiled
The word has traditionally been used to describe someone who is reserved, quiet or modest, according to Dictionary.com. In ...
Dictionary.com Has Named Its 2024 Word of the Year
This may have been the year of "Brat summer," but by August another buzzworthy phrase had usurped it in the pop culture ...
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The Word of the Year for 2024 Has Been Revealed—And Yes, It’s Very Mindful
Dictionary.com announced its 2024 Word of the Year as “demure,” for which we can thank TikToker Jools Lebron. Her August ...
Dictionary.com Word of the Year is very mindful, very cutesy
Dictionary.com was very mindful and very cutesy when choosing its 2024 Word of the Year. This year’s title went to viral ...