A line of electric guitars endorsed by President-elect Trump mimic the design of Gibson's iconic Les Paul, the manufacturer said in a cease and desist notice. Why it matters: Trump leaned into a branding bonanza ahead of his return to the White House,

Last week, President-elect Donald Trump unveiled his latest business venture: signed “Make America Great Again” guitars selling for as much as $11,500. They may not be available much longer, since Gibson has accused the guitar’s maker of ripping off their own design.