The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

The annual parade reigned in 31.3 million viewers across all platforms this year. That marks a 10% increase from viewership last year and stands as the biggest audience ever for the parade. A whopping 23.

In the latest TV show ratings, NBC’s The Voice was Monday’s most-watched non-sports program, and tied for the nightly demo win. Opposite Monday Night Football coverage on ABC, which averaged 8.5 million viewers and a 1.4 demo rating… NBC | The Voice (5.5 mil/0.4) was steady week-to-week; Brilliant Minds (2.8 mil/0.3) dropped some eyeballs but …