Hosted on MSN24d
Omnicom and IPG staff fret for their future after $13bn mega merger
Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad ...
Consolidation Alone Won’t Solve Media Challenges
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
Wall Street Journal25d
Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom and Interpublic executives said their combination, which values IPG at more than $13 billion and creates a new leader in the industry, should give their clients a “comprehensive ...
Business Insider26d
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The US ad industry has barely grown over the past few years. By combining, Omnicom and IPG are looking to ensure their survival. Some industry insiders think that the Omnicom-IPG tie-up is just ...
MM&M27d
An Omnicom-IPG merger would impact more than 50 healthcare agencies in the US
Omnicom announced it will acquire Interpublic Group (IPG) Monday morning, marking one of the biggest mergers in the history of the advertising industry if it goes through. The boards of directors of ...
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.
The Drum28d
What you need to know about Omnicom’s acquisition of Interpublic
The biggest shake-up in the advertising agency landscape in decades is upon us as Omnicom announces the acquisition of IPG. Omnicom boss John Wren with IPG counterpart Philippe Krakowsky / Omnicom ...
Will the Omnicom-IPG Merger Deliver What the Ad World Needs?
This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...
Global Finance9d
Omnicom, Interpublic Aim To Create Global Ad Giant
Omnicom’s proposed deal to take over rival Interpublic is set to form the world’s largest advertising agency should it win ...
Exchange 4 Media11d
Why Omnicom's acquisition of IPG won’t disrupt India’s media planning hierarchy?
The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...
Crain's Chicago Business27d
Omnicom agrees to acquire IPG, creating world’s largest ad agency group
John Wren will remain chairman and CEO of Omnicom, and Phil Angelastro will continue as chief financial officer. IPG CEO Philippe Krakowsky and Omnicom Chief Operating Officer Daryl Simm will ...