Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad ...
Will the fallout from the mega-merger put agencies into ‘pitch mode’ in 2025 as unsettled Omnicom and IPG clients look for ...
Omnicom announced it will acquire Interpublic Group (IPG) Monday morning, marking one of the biggest mergers in the history of the advertising industry if it goes through. The boards of directors of ...
Omnicom and Interpublic executives said their combination, which values IPG at more than $13 billion and creates a new leader in the industry, should give their clients a “comprehensive ...
The US ad industry has barely grown over the past few years. By combining, Omnicom and IPG are looking to ensure their survival. Some industry insiders think that the Omnicom-IPG tie-up is just ...
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...
The biggest shake-up in the advertising agency landscape in decades is upon us as Omnicom announces the acquisition of IPG. Omnicom boss John Wren with IPG counterpart Philippe Krakowsky / Omnicom ...
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
John Wren will remain chairman and CEO of Omnicom, and Phil Angelastro will continue as chief financial officer. IPG CEO Philippe Krakowsky and Omnicom Chief Operating Officer Daryl Simm will ...
This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...
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