"Yellowstone" creator Taylor Sheridan is facing some backlash from fans over his recurring character's prominence in the next-to-last episode of the season.

And, the hit ranch drama chose to focus the hour on an oddly self-aggrandizing sequence from creator Taylor Sheridan, including a cameo from supermodel Bella Hadid. Viewers were not quite on board ...

The show creator plays trainer Travis Wheatley during Sunday's episode, who is dating the much younger supermodel.

Hadid's role certainly had people talking on X, where the reactions ran the gamut. “Taylor Sheridan making Bella Hadid his girlfriend in ‘Yellowstone’ is objectively hilarious” one person ...

“Bella Hadid and Kelly Reilly having scenes together on Yellowstone was definitely NOT on my 5B bingo card,” X user @BethDuttonisGod wrote. “Taylor Sheridan making Bella Hadid his girlfriend ...

"Yellowstone" creator and star Taylor Sheridan got a hefty amount of screen ... even brought in model Bella Hadid to play his girlfriend on the new episode. The episode featured plenty of shots ...

"Yellowstone" creator and star Taylor Sheridan got a hefty amount of screen ... even brought in model Bella Hadid to play his girlfriend on the new episode. The episode featured plenty of shots ...

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Yes, really! BELLA HADID IS ON YELLOWSTONE. This is not a drill. Taylor Sheridan took the “Should we tell everyone? Should we throw a party? Should we invite Bella Hadid?” meme literally.

Dallas Cowboys owner Jerry Jones stepped into the Taylor Sheridan universe with an appearance on the penultimate episode of ...

Taylor Sheridan (left) and Bella Hadid (right) made waves on the Dec. 8 episode of "Yellowstone." Beth and Sadie interact again at the auction when Beth, who calls him “the most arrogant I’ve ...