Since the original Gatorade hit the shelves, many more variations have come to follow. Gatorade Zero, Gatrolyte, Gatorade Fit ...

Year to date, Gatorade is gaining share in every hydration category it has products, according to market research firm Circana. As Gatorade approaches its 60th birthday, the brand is staying spry ...

There may not be a prop bet more synonymous with fun Super Bowl bets than the market for color of Gatorade to be poured on the winning coach. It’s also one of the easiest props to fool yourself ...

Since the 1980s, when the New York Giants implemented the fashion of soaking head coach Bill Parcells to celebrate an important victory, the Gatorade bath at the end of championship games in the ...