Aston Martin’s resilience stems from its heritage, innovation, and emotional equity. Despite challenges, its brand-building offers lessons in long-term success.

Aston Martin Lagonda is raising around 210 million pounds ($264 million) from investors as the U.K. luxury car maker seeks to stabilize its balance-sheet, and issued another profit warning.The latest cash-injection came as the company cut its full-year earnings guidance for the second time in nearly three months.

British luxury carmaker Aston Martin on Tuesday forecast its annual core profit to fall short of 2023 levels as delivery delays in the ultra-exclusive Valiant models weigh on its margins.

Aston Martin is raising millions to invest in electrification, as well as in other areas, while its core profit is expected to fall short of 2023 levels. View on euronews