For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Rachael Dussuau, who worked on comms strategy in the SBA and DOT, is opening a new firm focused on winning state and local ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

In the fast-paced world of public relations (PR), businesses and individuals often find themselves searching for agencies they can trust. For those unfamiliar with the industry, skepticism is common, ...

Loftus graduated in the spring of 2024 with a Bachelor of Arts in Journalism with an emphasis in public relations and ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...