The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Merab Dvalishvili didn't lie when he said he was compromised going into his successful UFC 311 bantamweight title defense against Umar Nurmagomedov. Dvalishvili (19-4 MMA, 12-2 UFC) sustained multiple gashes to his right leg after colliding with a set of stairs ahe

Some of today’s most iconic names in freestyle skiing like Sammy Carlson, Maggie Voisin, Henrik Harlaut, and Tess LeDeux, have built careers on X Games podiums. Beyond the excit

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.

WATCH: X Games Aspen 2025 will air nationally on ABC and ESPN Friday through Sunday, but can also be streamed on fuboTV (free trial).

freestyle skiing great Jeremy Bloom, teamed with Google founder Sergey Brin to build the technology. Using Google Cloud tools including Vertex AI, Bloom thinks this experiment has potential to ...