Instagram head Adam Mosseri just announced a video editing app called Edits. Mosseri said the app is meant to rival CapCut, a video editing app that went offline along with TikTok. Edits is available for preorder on the iOS App Store.

Apple said apps developed by ByteDance and its subsidiaries would no longer be available for download or updates on the US app store from Sunday.

The updates could mark an effort to attract users to spend more time on the platform amid uncertainty over the future of TikTok.

Instagram head Adam Mosseri has announced its new video editing software, Edits. The announcement came on the same day when ByteDance-owned social media platform TikTok and video editing software CapCut, were removed from App Store and Play Store in the US.

Instagram announced a new video editing app, called Edits, on the same day that rival video service TikTok briefly went dark in response to a US federal ban.

Even as the future of TikTok remains unclear, Meta has rushed out an alternative to CapCut while Apple continues to do nothing to promote Clips eight years after its debut.

While TikTok remains hugely popular in Brazil, Indonesia and other markets, its 170 million users in the United States are its most valuable.

Edits is only available for pre-order download from the Apple App Store. In time, it will become available in the Google Play Store.

Instagram head Adam Mosseri took to Threads on Sunday with yet another announcement this weekend, the timing of which surely had nothing at all to do with TikTok and other ByteDance-owned apps (briefly) going dark: a new,

Even if temporary, the unprecedented shutdown of TikTok will have an impact on U.S.-China relations, domestic politics, the social-media marketplace and millions of Americans who depend on the app.

The fate of both, CapCut and Lemon8 hangs in the air amidst the TikTok ban. CapCut, and Lemon8, both of which are owned by ByteDance are currently banned in the United States.