It’s a strategy that, as annoying as it is, has mostly worked. Inevitably, the features aren’t as good as the original, but that’s not the point. Instagram knows that it only has to make features that are good enough to keep people from wanting to go anywhere else.

When TikTok went off the air (to use a very old-fashioned phrase), there was a scramble to find an alternative to its shortform video feed — and a similar scramble by various social networks to provide that alternative. (In fact, while I was writing this, Tumblr launched its new Tumblr TV feature.) The question is: how successful are they?

Instagram has made changes in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.

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With TikTok still absent from app stores, Instagram is offering creators $10,000 to $50,000 per month to exclusively post Reels, according to The Information.

Users on TikTok are blocking Facebook and Instagram from their accounts, citing concerns that the Meta companies are changing their "For You" pages on the video platform.According to multiple users, their "For You" pages seemed strange after TikTok came back online following its brief dark period earlier this week.

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A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.

Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

The developer behind Pixelfed, Loops, and Sup, open source alternatives to Instagram, TikTok, and WhatsApp, respectively, is now raising funds on

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.