Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

Samsung Electronics has launched its new Galaxy S25 series, featuring Qualcomm chips and AI capabilities from Google's model. Despite competition, Samsung is focusing on enhancing AI features like Bixby and personalized experiences to boost sales.

Don’t be surprised if the Samsung Galaxy S25’s fresh approach ends up making believers out of the AI agnostics.

We got a first look at the Galaxy S25 line and learned about Samsung -- and Google's -- AI advancements. Samsung's putting a lot more eggs in its AI basket this year, offering minimal hardware updates in favor of embedding the capabilities more deeply into its Samsung One UI 7 ( in beta since early December) and Android 15.

Samsung has launched the Galaxy S25 smartphones, featuring Google AI and Qualcomm chips, to boost sales against rivals. Despite being early in AI smartphones, Samsung struggles against Apple and Chinese competitors.

With these Galaxy AI updates, the S25 series could be the most helpful virtual assistant you've ever had in a phone.