As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025

Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch after IndiGo filed a copyright infringement over the name '6e'.

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6

Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court proceedings, the automaker said in a statement on Saturday

Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.

Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own. Its latest electric SUV will be renamed to ‘BE 6’, in the meanwhile.

Mahindra & Mahindra and InterGlobe Aviation, which owns IndiGo airlines, were on Tuesday locked in a tussle over infringement of the '6e' tradema

On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and adjourned the case to April 2025 for final hearing, according to a Bar and Bench report.