Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...

After accepting the undertaking, the court disposed of IndiGo’s plea for interim relief, issued summons to Mahindra, and ...

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...

Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...

Mahindra, while contesting the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest ...

With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.

Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...

As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...

Mahindra's use of the 6e trademark for its BE 6e EV faces legal scrutiny from IndiGo, as the airline claims goodwill and ...

Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court ...

Mahindra & Mahindra contests IndiGo's trademark infringement suit over BE 6e, emphasizing distinction and uniqueness in court ...