IndiGo, Mahindra Electric battle it out over a trademark

6E vs 6e: IndiGo, Mahindra Electric battle it out over a trademark
As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts feel there are too many nuances.
IndiGo vs Mahindra: The Battle of 6E Explained
IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low-cost airlines. Here's a lowdown on the same.
Court accepts Mahindra's undertaking to drop '6E' amid tussle with Indigo
Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in April 2025
Mahindra renames BE 6e SUV after IndiGo’s 6E trademark row, plans to contest in court
For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of its "born electric" lineup. Deliveries are set to begin in late February or early March 2025,
Mahindra-IndiGo War Over '6e' Heats Up, Automaker To Approach Court
Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited, which runs IndiGo airline, sued Mahindra over using the name '6E'.
Mahindra-Indigo '6e' Row: Automaker Temporarily Renames Its EV As ‘BE 6’ As It Battles Over The Rights In Court
Mahindra has temporarily renamed the electric SUV as BE 6 while the company challenges the claim made by Indigo over the use of ‘6s’ in the court. This development has happened after Indigo filed a lawsuit against the automaker for the use of ‘6e’ in the name of its electric SUV as the airline uses 6e for its flight.
Mahindra Vs IndiGo Feud Update: BE 6e Now Renamed To BE 6
With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV manufacturer also said it will continue to fight IndiGo to secure the BE 6
6E: IndiGo files trademark infringement suit against with Mahindra Electric over upcoming EV's 'BE 6e' name
IndiGo has initiated a trademark infringement lawsuit against Mahindra Electric Automobile Ltd for naming its upcoming EV 'BE 6E.' IndiGo, which uses
Mahindra won’t use 6E mark for its EV until IndiGo case is disposed, submits undertaking
On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and adjourned the case to April 2025 for final hearing, according to a Bar and Bench report.
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India's M&M renames electric car amid aviation giant IndiGo's trademark challenge
India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation ...
Indigo vs Mahindra: Why India's largest airline and one of the biggest auto company are 'fighting' over '6E' mark
InterGlobe Aviation, owner of IndiGo, has filed a lawsuit against Mahindra Electric Automobiles for trademark infringement ...