Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison ...
As Omnicom looks to buy Interpublic, the biggest story in marketing services for a decade could have positive knock-on ...
Horizon has launched a new full-service creative agency called One Horizon, which is meant to integrate Horizon’s media and ...
Given the recent upsurge in Zeta Global shares, we analyze its current position to determine whether investors should play it or let it go.
CEO Arthur Sadoun said the new holding company 'will require every leader to be focused internally on integration.' ...
Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...
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