Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for ...
Proposed merger to create the world's biggest media company. Or have the Frenchies & Poms got plans of their own?
According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...
Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...