Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

I probably shouldn’t be surprised that the likes of Elon Musk have pejoratively called the spot woke, presumably because ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...