Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video advertisement for their "vile hatred" and "intolerance." The brand needs ...
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
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Jaguar F-Type P450 | Spotted
Jaguar has managed it before. PH recalls the unveiling of both the C-X75 and the C-X16, concepts so wildly good-looking and ...
Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
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Jaguar boss disappointed by 'vile hatred' over new car-free advert
The managing director of Jaguar has said he was disappointed by the “vile hatred and intolerance” in responses to a clip of ...
Jaguar's Concept Car Teaser Hints at the Brand's New Direction
The official reveal of the brand's new car and its "Exuberant Modernism" design language comes next month at Miami Art Week.
After all the Jaguar furore, here are 5 classic car ads that do it right
The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...