Horizon Media Holdings appoints former IBM exec as first president
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...
Consolidation Alone Won’t Solve Media Challenges
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
Marketing Interactive1d
Weber Shandwick promotes Arif Rajab to general manager of SG
Communications agency Weber Shandwick has promoted Arif Rajab to the role of general manager of Singapore.
adexchanger5d
Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2024
Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...
Which Agencies Went Into Chrissie On A High?
TBWA notched two tasty wins in December. First, its Melbourne and Auckland offices were appointed as the integrated creative agency for Kraft Heinz following a competitive pitch process. TBWA will ...
adexchanger5d
Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The ‘Forgotten Middle’
Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...
Marketing Dive4d
Domino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
Marketing Interactive5d
HAVAS goes public, lists on Euronext Amsterdam
Communications and marketing agency Havas N.V. (Havas) has been listed on Euronext Amsterdam under the ticker 'HAVAS' and the ...
MM&M3d
How will pharma marketers crack the AI code in 2025?
“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...
2024 M&A Review: Big Headlines And Lots Of Smaller Deals
Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...