LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...

GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency ...

From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Eater Chicago and the dining publication's other city brands are moving toward a regional model as parent company Vox Media ...

Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...

Abhijit Sengupta, CEO, OAP Mediatech; Pramod Bhandula, Executive Chairman, JCDecaux; Rohit Chopra, COO, Times OOH share their insights on this merger and how it will affect the industry ...

The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...

Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed ...