Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad ...

Omnicom and Interpublic executives said their combination, which values IPG at more than $13 billion and creates a new leader in the industry, should give their clients a “comprehensive ...

The US ad industry has barely grown over the past few years. By combining, Omnicom and IPG are looking to ensure their survival. Some industry insiders think that the Omnicom-IPG tie-up is just ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Omnicom’s proposed deal to take over rival Interpublic is set to form the world’s largest advertising agency should it win ...

Are you a print subscriber? Activate your account. 1 day 15 hours ago By Erika Wheless - 3 days 21 hours ago By Hans Greimel - 6 days 2 hours ago By Jon Springer - 6 days 4 hours ago 1 week 1 day ...

Advertising giant WPP has told staff to be in the office four days per week starting from April. More than 110,000 staff ...

The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...