In celebration of the UAE’s 53rd National Day and the spirit of the union, Jeep™ and Publicis Middle East have collaborated with Jotun to create the ‘Colour of Unity’, a custom paint Colour inspired ...

Neo Space Group (NSG), has announced today that the company has entered into a definitive agreement with Airbus Defence and Space (Airbus) to acquire its UP42 business.

YouTube released its annual lists ranking the top moments, creators, and music on the platform across the Middle East & North Africa.

Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This ...

UM MENAT has announced the promotion of Jad Daou to Deputy General Manager – UAE, where he will lead UM’s newly established High-Growth Unit. This unit is a pivotal component of UM’s growth strategy, ...

With three months into the new year, Pizza Hut, the international fast-food franchise under the parent company Yum Brands appoints Pankaj Batra as the chief brand officer for Pizza Hut in the Asia ...

Moe Minkara, Founder/Executive Creative Director of Mink and his take on AI.

For Dani Oneisse, CEO of Livingroom, AI is “a tool to facilitate the processing of vast amounts of information to extract insights that matter to me." ...

Sarah Harake, Associate Business Director - Talent Acquisition, Publicis Groupe, on AI.

Nasrallah Saad, Executive Producer at What If, goes a little futuristic when it comes to AI.

Thankfully, for her, this is not some “one size f its all.” She would not advise all clients or push it down their throat. “It depends on the brand’s character. For instance, some AI has oppned doors ...

Lauren Abrahamian, project leader at Publicis, on AI today.