Geoff Lyons, CEO PML Group, on how measurement will be key to brand success on OOH in 2025. What gets measured gets done, ...

Recent data from Kantar shows 36% intent to make a purchase on Black Friday marking a steady increase YoY since 2022.

With the Irish electorate going to the polls today and the cost of living likely to impact on voter sentiment, 59% of adults ...

The new board members are David Quinn, director & founder, Bloom; Maura Ashe, managing partner, UM Ireland (IPG Mediabrands); ...

The answer became clear as we grew increasingly unimpressed with the generic, soulless output of standard AI. For anyone ...

Kia has teamed up with OOH media agency Talon, to promote the brand’s new fully electric Kia EV3 as part of its wider ...

Bloom has rolled out a new campaign for Citroen which highlights its “Advanced Comfort Programme” which features seats that ...

he WPP-owned Grey London has won the global creative account for Tourism Ireland. With an advertising and marketing spend of ...

The ICAD UPSTARTS programme for 2024 drew to a close this week at a showcase event in 1WML hosted by the programme’s lead ...

The creative account for the National Lottery has been put out to pitch. The incumbent on the account is Core which manages ...

Legacy Communications has picked up the Agency of the Year Award at the coveted International Communications Consultancy ...

IAPI has introduced a new Charter for Media Agency Selection which sets out a set of guiding principles for companies looking ...