Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Accenture Song and TBWA Hakuhodo walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

Ronson is survived by her husband Chris Taylor and their son Ben. In a heartfelt statement, Taylor described her as his ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...