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Rather than measuring clicks and impressions, "Times" plans to find a better way to understand campaign results based on what ...

The department store reported a revenue decline of 9.3% and named Ashley Buchanan, chief executive officer of Michael's, as ...

By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror ...

High viewing of NFL content - and Major League Baseball post-season action - pushed media companies' results higher.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Ally Bank's videos document a day when customer care specialists offered to help customers with their financial challenges.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.