With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

This case involving a new product creation talks about how: We identified a whitespace opportunity: SAUDIA Airlines is the world's leading carrier for pilgrimage travel to Saudi Arabia. Following its ...

Athleticwear megabrand lululemon was threatened by the rise of "dupes" of its flagship legging. A TikTok-driven, money-saving hacks culture meant the coolest girl was no longer the one who could spend ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

FINAL FANTASY has been a force in the gaming industry for 35+ years and in that time, they have built a loyal and dedicated fan base. With FINAL FANTASY XVI (FFXVI) however, the franchise was entering ...

For decades, mid-cap stocks have been the unsung heroes of the investment world, even though they've consistently outperformed both large and small-caps over the past 30 years. State Street Global ...

After success with Reverse Selfie and Toxic Influence, Dove had found a winning formula that pushed the brand to new heights, while delivering record growth. But there was one hiccup. Toxic beauty ...

How do you convince overscheduled families to visit Rochester, NY? The museum set aggressive attendance goals, targeting out-of-state visitors - but after investing in a massive expansion, there ...

MGM Resorts opened Shoey Bar, inviting fans to buy a custom-made Sparco racing shoe filled with a cocktail to stand out during the Las Vegas Grand Prix by planting a flag in the ground and proving ...

Crack open a cold one. Here's the story of how the underdog of the American cookout became the star of grilling season. In the summer, chicken lags behind burgers and steaks in sales and popularity.

From price sensitivity, to value swagger. Fruit of the Loom was at a crossroads. The brand had avoided promoting its great value price point for years out of fear it would drag quality perceptions ...