Taylor Swift: The Eras Tour Book went on sale in U.S. Target stores on Friday (November 29), as fans took to TikTok to show off their purchases. However, according to a video shared by a fan named Emily, who woke up at 5 a.m. on Friday to go to Target, the $40 book did not live up to the hype.

Taylor Swift has kept fans fed all year with her various album iterations, Eras Tour memorabilia — and of course, the Eras Tour itself. But some Swifties are less than thrilled over the "Fortnight" hitmaker's latest drop.

Taylor Swift's Eras Tour book is packed with photos and anecdotes from her record-breaking tour. Ahead of her wrapping it up on Dec. 8 in Vancouver, revisit her concert experience with these fun facts.

If you missed out on Black Friday, Swifties can purchase the “Taylor Swift | The Eras Tour Book” online soon. Here's how.

The new keepsake, titled "Taylor Swift | The Eras Tour Book," is available only at Target. It hits the retailer's stores on Friday, while it will become available for sale on Target's website on Saturday. Swift self-published the book under Taylor Swift Publications.

Taylor Swift's 256-page Eras Tour book is finally here. Along with behind-the-scenes moments from her record-breaking, continent-spanning tour, the book features a commemoration to her fans on its front cover,

Swifties braved Black Friday to get their hands on a copy of Taylor Swift's Eras Tour book. Here are revelations from the groundbreaking world tour.

The “Cruel Summer” singer’s book features “personal reflections, never-before-seen behind-the-scenes photos [and] all the magical memories.”

It’s been a long time coming. With Taylor Swift gearing up to say goodbye to her Eras Tour — a record-breaking show that spanned the globe for nearly two years — she’s taking a retrospective look at her favorite on stage moments,

The pop singer’s ‘The Eras Tour Book’ release didn’t trigger the same kind of excitement that typically follows when her concert tickets go on sale.