As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...

The mahindra be 6e price is an exciting new addition to the electric vehicle landscape, marking a significant milestone for ...

Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court ...

Mahindra has temporarily renamed the electric SUV as BE 6 while the company challenges the claim made by Indigo over the use ...

Mahindra in a statement on December 7 it has decided to contest brand rights of BE 6e in court and meanwhile, name its ...

With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...

On the back of Mahindra renaming its SUV BE 6, the Delhi High Court has disposed of the application for interim orders and ...

Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...

Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...

The conflict arose over the alleged similarity between Mahindra’s “BE 6e” and IndiGo’s established “6E” brand.

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.