As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...

IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in ...

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...

IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...

Mahindra Electric Automobile Limited (MEAL) will change the name of its electric SUV BE 6e to BE 6 at the time of launch ...

Mahindra says it would rebrand the name of its upcoming electric SUV "BE 6e" as "BE 6" to avoid unnecessary distractions ...

Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court ...

Indias renowned automotive giant, Mahindra & Mahindra, has found itself in a legal dispute with the countrys largest airline, ...

For now, the newly unveiled SUV will be sold as the BE 6. Mahindra revealed the BE 6e at the end of November 2023 as part of ...

The mahindra be 6e price is an exciting new addition to the electric vehicle landscape, marking a significant milestone for ...

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.

Mahindra has renamed its newly launched electric SUV from BE 6e to BE 6 amid a trademark dispute with IndiGo. Read to know ...