IndiGo, the domestic airline carrier, has filed a lawsuit against Mahindra Electric Automobiles over the use of the mark "6E." The dispute revolves around Mahindra's upcoming electric SUV ...

By Arpan Chaturvedi and Aditya Kalra NEW DELHI (Reuters) -IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its ...

Naming a car can be tricky. From copyright infringements to varying cultural and lingual interpretations, it can be a marketing genius or disaster.

Mahindra, while fighting for the brand rights in court, has decided to rename the BE 6e to BE 6 and will continue to contest Indigo to secure the BE 6e name We recently brought to you how IndiGo ...

Mahindra changes SUV name to BE 6 while contesting IndiGo's trademark infringement claim, calls dispute "unnecessary" and vows to fight in court Mahindra and Mahindra (M&M) on Saturday confirmed ...

(MENAFN- IANS) Mumbai, Dec 7 (IANS) Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, after InterGlobe Aviation Limited ...

Mahindra`s BE 6 & XEV 9e electric SUVs achieve top Bharat-NCAP safety ratings, setting new benchmarks for safety and ...

NEW DELHI (Reuters) - India's Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after aviation market leader IndiGo sued the automaker for use of ...

NEW DELHI (Reuters) -IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers ...