Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
How the Omnicom-IPG merger could reshape pharma marketing
Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.
How a combined Omnicom-IPG would stack up against the ad industry
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
Health leaders to watch in the Omnicom-IPG merger
Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous marquee agencies. He has been with OHG since 2022, joining the agency after just over a year as global president of Dentsu Health. Prior to that, he served as CEO of Outcome Health for nearly three years.
Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
Omnicom-IPG—everything agencies and marketers need to know
Omnicom shook up the advertising world Monday by announcing its plan to buy rival Interpublic Group of Cos. in a deal that ...
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The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
Agency leaders have their say on consequences of Omnicom-IPG deal
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...
The Omnicom-IPG megamerger signals a new era for the ad industry
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry.
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Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...