Jaguar has managed it before. PH recalls the unveiling of both the C-X75 and the C-X16, concepts so wildly good-looking and ...

"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...

This week's announcement of plans to close a Vauxhall van factory in Luton underlines the UK's ongoing struggle with the ...

After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

Vauxhall’s planned Luton plant’s closure has been blamed on the government’s plan to force car makers to build more electric ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The Shaguar was painted from the factory in Opalescent Silver Blue with a blue convertible top and blue interior, but it ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...