Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta's Threads, Meta is developing ...

Meta Threads is losing ground to Bluesky in capitalizing the mass departure of users from Elon Musk’s X following Donald Trump’s election, ...

The rollout came just days after Meta CEO Mark Zuckerberg announced last week that Threads was testing the new feature.

Adam Mosseri, who runs Threads, said the platform will now show users more content from people they follow. What a concept.

Bluesky, the formerly Jack Dorsey-affiliated, decentralized answer to Elon Musk's X is closing the gap with Threads at breakneck speed. The browser version of Bluesky surpassed Threads in total ...

Threads microblogging platform has been lagging startup Bluesky in luring users who have abandoned X after Donald Trump’s ...

Meta appears to be testing a Threads equivalent of Bluesky’s “Starter Packs,” which provide themed sets of accounts to follow ...

Bluesky has experienced a surge in users ... which touts more than 275 million monthly active users, according to Meta. A spokesperson for Threads confirmed there have been more than 15 million ...

But Threads, like every other social media platform, wants to see user growth. So with large numbers of users abandoning X for Bluesky in recent weeks, Meta clearly wants in on the action.