WPP will mandate that staff work in the office at least four days per week starting in April. CEO Mark Read sent an email to its more than 111,000 staff yesterday London time confirming the changes.

LONDON - Strategic communications agency Portland, part of the Omnicom group, has appointed Burson UK chief executive Simon ...

GroupM, the largest media buying agency by revenue, is shifting its business to focus on many big data sets instead of a ...

Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America ...

FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

Communications agency Weber Shandwick has promoted Arif Rajab to the role of general manager of Singapore.

TBWA notched two tasty wins in December. First, its Melbourne and Auckland offices were appointed as the integrated creative ...

From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...