During an hour-long call this past week to sell investors on the virtues of a $30 billion merger of two advertising giants, ...

Given the recent upsurge in Zeta Global shares, we analyze its current position to determine whether investors should play it or let it go.

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

With thousands of press releases published each week, it can be difficult to keep up with everything on . To help journalists ...

Specifically, the Trump antitrust department, Federal Trade Commission, and FCC will likely vet the Omnicom-Interpublic tie ...

Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and ...

IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...

Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...