Alto’s Hannes Ciatti and director Steve Rogers discuss the making of Montefiore’s latest heartwarming holiday spot.

For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, ...

As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

For brands undertaking a media agency review, sometimes the hardest part about breaking up with an old agency is figuring out ...

Mazda, which competes with far larger automakers in the U.S. market, has registered a banner year for sales in 2024 and the ...

There’s been no shortage of automotive comebacks in recent years—but few models have returned with as much marketing buzz as ...

Northern California Toyota dealers are 2024 Global Automotive Marketing Awards winners for best regional/local sales event ...

Casa Chevy was stationed in high-traffic locations for Hispanic families in conjunction with popular cultural events: Viva La ...

While promoting its Nautilus SUV earlier this year, Lincoln showed that music could accomplish what words alone could not, ...

General Motors/CarBravo is a 2024 Global Automotive Marketing Awards winner for best national sales event campaign.

A provocative pun, a hefty Super Bowl buy and a focus on humor proved the right recipe for Ram’s EV campaign earlier this ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.