Fans of Manchester and Liverpool’s Premier League teams will put their rivalries aside this weekend and join forces to tackle ...

EFL Community Club of the Year, Charlton Athletic has been selected to work in partnership with the EFL to lead a pioneering ...

Many football fans look for new ways to engage with the sport, especially during the off-season or between games.

Tech creative company Fourth Wall has moved into a new office in a landmark Liverpool city centre development; Vanilla Factory on Fleet Street. The tech-led fan engagement firm has taken 2,295 square ...

Growing attendance does not mean you only focus on acquiring ‘new’ fans. Communication and marketing strategies must be developed for the various sectors of your fan base such as the ‘hard core’ and ...

Project 11 has teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish giants Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s ...

Gareth Farrelly, solicitor and former professional footballer has been appointed as a Court for Arbitration for Sport (CAS) arbitrator effective from 2019 until 2022. Gareth, a litigation and sports ...

“When we got promoted we were the bookies favourites to go straight back down. If you’d offered us 10 years in the Premier League then I think all of us – myself, Peter Coates, John Coates – we’d have ...

Everton Football Club is working in collaboration with Rewards4Football, a rewards programme dedicated to helping fans save money on their Season Tickets, match tickets and matchday experiences.

Today, on International Day of the Girl, Arsenal and England footballer Leah Williamson launches the pioneering Coaching for Life programme in Jakarta, Indonesia. Working as one team, Arsenal and Save ...

HEINEKEN has announced it will become ‘Official Beer Partner of UEFA EURO 2020™’, and in a separate agreement has extended its UEFA Champions League partnership by another three years, from 2021-24.

With such exponential growth, online sports gambling has started to blur the boundaries between traditional sports betting and online casino gaming.