Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

Rodolphe is a marketing professional with a passion for creating engaging, user-centered experiences, currently leading the marketing team at Tandem, a global language exchange app. Known for blending ...

User churn—the sworn enemy of all mobile marketers—refers to those users who abandon an app and never look back. With a sea of apps all competing for attention in an increasingly crowded market, churn ...