UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. For example, if your business’s philosophy is about ...

Affective computing is the expanding intersection between technology and emotion. It is characterized by the detection of and response to human feelings. The term Affective Computing originates in the ...

With each new technology (or at least variations on a theme), there are new challenges for designers. As of early 2014, the use of mobile exceeded PC internet usage for the first time in history. This ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch.

With 181,759 graduates, the Interaction Design Foundation is the biggest online design school globally. We were founded in 2002. Every member is awarded a Course Certificate (with its own unique ...