Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...

"We want to offer customers a more sustainable choice every time they visit Starbucks." Starbucks announces major change to ...

Although achieving a 2024 net revenue of $36.18 billion is no easy feat, the Seattle-based coffee giant Starbucks has been facing a decline in their global store sales over the past few years. As ...

CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

In case you missed the news, Starbucks now offers free refills. Is the coffee giant refilling every drink for free? Not ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks is reducing its menu by one-third under CEO Brian Niccol, the latest of several changes the chain is making to ...