As Omnicom looks to buy Interpublic, the biggest story in marketing services for a decade could have positive knock-on ...

With social media now accounting for close to 50% the estimated €1bn in digital spend in Ireland in 2024, more and more ...

IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...

Luxe (part of the creative boutique 180 Global) and TBWACULT (the new luxury brands division of TBWAItaly) have launched the ...

TBWA's touching Christmas campaign for the Dutch lottery game shows us that being together is the greatest prize of all.

The advertising sector has long been a series of Russian nesting dolls all neatly placed within each other and ultimately ...

The spot from TBWA\Neboko emphasizes that happiness isn’t only found in winning grand prizes but also in making small ...

According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...

Dec. 5, 2024 — Mangroves have been shown to provide $855 billion in flood protection services worldwide, according to a new ... Dec. 4, 2024 — Coconut palms are king throughout the tropics ...

The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.

JSW Paints encapsulates the power of transformation through paint in its latest digital film. Titled ‘Room of Hope’ and conceptualized by TBWAIndia, the film brings to life the journey of an orphanage ...

Food manufacturer Goodman Fielder has named TBWASydney as its integrated creative agency for the Helga’s brand, following a competitive pitch process.The agency will lead the total brand experience ...