"I met Taylor Swift because of Twitter," Kayla, a 29-year-old financial services worker at a university in Jacksonville, Florida, told Mashable. She's one of many fans who has spent over a decade communing over Swift on the platform. Now she's leaving X/Twitter for Bluesky.

Compare Bluesky vs. Twitter features, privacy, and user experience in our detailed guide. Learn how Bluesky differs from X and which platform suits you best.

X (formerly Twitter) users are leaving in droves to the social media site Bluesky—here’s why they’re leaving, and why they might not stay away.